BUD LIGHT X SEAHAWKS.
Bud Light holds a strong presence at every Seahawks home game. Merging the theme of Bud Light and the medieval world was both a challenging and exciting task. During the 2018 and 2019 NFL seasons, we focused on enhancing fan engagement through medieval character interactions, including frequent appearances by the Bud Knight at bars, tailgates, and inside the stadium.
Our NW Gate activation drew thousands of fans by rewarding recycling efforts with Bud Light swag, clear bags, and t-shirts. We also offered entertainment with a high-striker game, cornhole, and Giant Jenga. Bud Light Brand Ambassadors roamed tailgates, handing out branded items and recycling bags. In 2018, we introduced "Thy Recycling Chariot," an e-vehicle dedicated to collecting recycling from tailgates around the stadium.